Sorry what?

I just heard the most bizarre radio commercial. The short version was "Have you seen all these ads for male enlargement pills, who believes these? There is no way a pill is going to make you bigger. So you should use Maximus topical cream, if used for the full 8-week course it'll make your member thicker and larger."

It was like some sort of bizarre meta spam.

Just to make it weirder the phrase "Use it or lose it" was repeated at least four times in the spot, but didn't seem to have any real connection to what was being said/sold.